All You Need To Know About Marketing Automation Vs Email Marketing

Marketing Automation Vs Email Marketing : It is the key moment to definitively say goodbye to Email Marketing to welcome  Marketing Automation Vs Email Marketing, also known as behavioral marketing.

What Is Marketing Automation?

Marketing Automation is a methodology based on the use of technology to execute and automate processes and multi- channel communications previously defined in a digital marketing strategy, with the main objective of guiding users in the best customer experience.

What Can We Do With Marketing Automation WCA?

• Automate Marketing processes : Marketing Automation technology allows us to trigger email, SMS or Push notifications from an app based on a characteristic of our contacts in the database, through their behavior on our website or their interaction with our emails.
• Automate sales processes : Sales Automation brings a 24/7 sales force. From the entry of each new lead we can interact with it and take it along the sales funnel without the need for a commercial to be behind the conversation. All this in a personalized, direct and personal way.
• Automate transactional processes : from a thank you for the purchase to the sending of invoice notifications and any transactional process of your company.

The benefits of Marketing Automation are:

• A global vision
• Effectiveness
• monitoring
• Personalization
• Segmentation
• multichannel
• optimization
• Commercial 365
• Analytics

Although it seems very complex, marketing automation is an easy strategy to manage and execute, and very effective. But it is important to have the necessary technology to be able to get the most out of its functionalities, and for that we will use the IBM tool: WATSON CAMPAIGN AUTOMATION. 

This solution is a multichannel platform with a wide implementation in the market, both in medium and large companies, which allows multichannel campaigns to be carried out and automated based on user behavior, offering a 100% personalized experience, maintaining and registering multiple interactions with the user, and that allows integration with other software and channels. It is no coincidence that, according to Forrester, it is the leading platform in its segment.

What does Watson Campaign Automation allow us?:

• Design and automate multi-channel experiences and processes.
• Make better decisions and know the “journey” of contacts.
• Optimize time and investment in marketing campaigns.

Watson Campaign Automation allows users to be known and segmented based on profile data, their digital behavior or accumulated scoring; send communications through email marketing, transactional messages (the one that is sent to the user in response to an action that he himself has carried out), push notifications or  SMS, personalizing and adapting all these communications according to the channel and the user . 

It is an analytical tool  that monitors campaigns in real time and in which you can set goals and receive alerts based on indicators, and that allows us to learn and improve thanks to predictive analytics.

Also Read : CRM