Everything You Need To Know About Mobile Marketing Tools

Smartphones have become mobile marketing tools, since the mobile phone is the device most used by users to access the Internet thanks to its ease of use and speed of connection.

Individuals are connected to the network on a daily and uninterrupted basis, therefore, it is essential that companies adapt and take advantage of all the advantages that this situation provides, being able to achieve an increase in income, or improvements in aspects such as their notoriety or their strategies. of loyalty Thanks to these devices, companies can reach their customers anytime, anywhere.

It is essential for a company to have its website adapted to devices such as mobile phones or tablets, which will allow those who visit it to carry out any action in an easy and intuitive way and will favor the generation of a satisfactory user experience. In addition, this aspect affects the positioning of the site, that is, its appearance in search engines will be favored if the design is responsive (adapted to mobile terminals).

In mobile marketing, not only do you have to take into account the website, but you also have to pay attention to the applications that integrate with it, since they offer a wide variety of functionalities that are not available on the site itself. Therefore, it is important to be clear about the differences between a website on a mobile screen and applications.

In the first place, it must be made clear that the website seen on a mobile or tablet screen is, in terms of its functionality, the same as on a computer, that is, it simply adapts to the screen from which it is being viewed. Additionally, applications allow us to add new functions, thanks to their integration with other mobile phone tools such as GPS or the camera.

It is important to keep in mind that some marketing tools allow companies to send messages to the individual, even if they are not visiting the brand’s website at the time, which makes it possible to implement different loyalty programs and open a personal channel of communication between the company and the client with great customization possibilities.

Taking all this into account, companies will have to study what their objectives are and what they want to achieve with their mobile marketing strategy, in order to evaluate the convenience of complementing the functionalities of their website with the development of an application.

The Main Mobile Marketing Tools Are:

SEO optimization for mobile : the user does not search in the same way on the mobile and on the computer, so a special type of SEO optimization must be carried out that will take into account elements such as the performance of the page, its loading speed in a mobile, or its usability.
Related to this question we must mention the Mobile First Index , the new Google change in reference to how the search engine indexes the pages. Now the positioning will depend on the mobile device version of a website and not so much on its desktop version.
When browsing on mobile, the user expects to find ads that are less intrusive and provide a more user-friendly experience.
Mobile applications : the development of a mobile application will favor interaction with the individual and their browsing experience, and will also allow us to implement loyalty strategies.
Coupons – Apps allow you to reward users with coupons, which can increase the conversion rate of your e-commerce platforms .
Email Marketing : users check email with their mobile, so when implementing an email marketing strategy we must not forget to include a responsive design .
Geolocation : thanks to the GPS integrated in mobile phones, offers and promotions can be sent to users taking into account their location.
Text and multimedia messages : they were the first mobile marketing tool and are still effective, since they allow promotions and information to be sent to the user with great flexibility and simplicity.