Brand awareness and BMW vs Mercedes exposure in a market can be the difference between success or failure. It is important for any company, be it a small one or a big one, to create a brand for itself. The brand of the company is the identity that the public associates with the company and it help form the perception about the company. It is through this understanding that customers are able to buy your product or opt for your services.
A brand is generally considered as one of the most important things that a business can have. This is because it creates a long-term association between the company and its customers. If a customer buys your product or services and gets a good impression of your company then they would be likely to come back to your shop again. This increases your chances of making a sale. Thus, a brand is one of the major factors that make a business stand out from the rest of the competitors.
But what is a brand exactly? The definition of a brand is: A distinctive quality distinct from the products or services of a manufacturer or a distributor and communicated to the public. Branding can be compared to the logo of a well known brand. If you want your brand to be noticeable then you need to communicate it to the public in such a way that customers can distinguish it from the other brands available in the market.
There are many brands that have emerged over time. One of the most popular ones is that of the Ford brand. The Ford name is associated with reliability, power and class. In fact, there are very few vehicles that have the same level of quality and reliability as do Ford vehicles. With so much recognition, a Ford car is one of the most preferred ones by customers.
Another well-known brand is that of Citicorp. Citicorp is known as an excellent brand when it comes to personal cars. They produce a wide range of small cars and trucks which are well liked by consumers due to their durability and low price. One of the unique features of Citicorp models is that they do not feature any sort of advertising on the window which is not seen on many other models.
These brands tend to focus on attracting their target customers by offering the best price that they offer on their vehicles. There is no compromise on the quality of the product that is offered by these brands. However, most of these customers prefer to buy a Ford vehicle because they feel comfortable buying a Ford brand vehicle. The reliability of the Ford brand and the performance of the Ford vehicles are some of the factors that help the brand to gain a considerable amount of trust by customers.